Blog writing

Blog posts researched and written to connect with your audience - in your voice and at a frequency to suit your goals and budget.

Blog copywriting to show off your brilliance

Writing blogs on your website is a proven, effective way to showcase knowledge and expertise, boost credibility, and build trust with clients. You can use blogs to answer topical questions, tell stories, and offer guidance around the common challenges your customers face. Sharing content in well-structured, helpful, optimised blog posts can drive traffic to your website and turn prospects into real-life customers.       

I’ve been writing blogs for over a decade and love a creative blogging challenge. At the start I was well and truly thrown in at the deep end, ghost writing posts for a CEO! Subjects I’ve blogged about since range from financial services, HR and leadership to cleaning, videography and counselling therapy. It’s fair to say I know a little about a lot of things! 

If you’re wondering how I approach writing blogs on behalf of clients and why I’m so good at it, read Getting to know you: the art of blogging for clients.

Why outsource your blog writing?

  • Give customers a reason to choose you over your competitors

  • Identify content that’s interesting, relevant and valuable for your audience

  • Independent research using reliable, credible information sources

  • Keep to a consistent posting schedule, style and tone of voice

  • Feed Google the fresh, original content it craves

  • Generate content to share on social media, newsletters and other digital channels

How it works

  1. Planning session to agree content themes, outlines and deadlines.  

  2. I research and draft each post to an agreed timescale, submitting to you for feedback.

  3. I action any amends and supply the final post (in word document format) to you within two working days

What’s included?

My blog writing service includes planning content themes, independent research, basic SEO research to help with organic search, drafting the copy, recommendations for embedded links, and one round of amends per post.

I already have an idea what I want to say

That’s okay. Not all blog posts start from an empty page. Some clients like to supply me with handwritten notes on the key messages they want to cover, others trust me to come up with themes and work independently to create the blog content on their behalf.

How much does it cost?

Blog writing starts from £120 for a single post of up to 800 words and includes one round of amends. Blog bundles are available for three or more posts. Please contact me for a quote.